NokScoot recently took home a prestigious Golden Dragon Award for its ‘Xi’an Troops’ activation campaign. The award comes under the ‘Asia’s Best Use of Public Relations category’. The campaign also won a Blue Dragon Award for ‘Best Campaigns by Country’ at the recent Dragons of Asia Awards 2018, the region’s “best-in-show” event for the marketing communications industry.
Mr Yodchai Sudhidhanakul, CEO of NokScoot, said, “NokScoot is thrilled with its latest accolades. We are honored and very proud to win these prestigious awards, and that our activation campaign allowed the public to share an awesome moment with us.”
NokScoot launched ‘Xi’an Troops’ in 2017 in honor of the famed Terracotta warriors of Xi’an. It also references the campaign’s Terracotta warrior tribute statues in Bangkok, located at the busy pedestrian thoroughfare on Siam Square supported by Wavemaker Thailand.